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Innovation, start-ups and a whole lot of luxury



Gardenia are honoured to have been selected from over 400 applications to collaborate and build innovative solutions with Maisons to support them in one of their six strategic visions, in operations & manufacturing excellence. Gardenia's mission is to make companies more operationally efficient, more sustainable and more profitable.


Twenty-three start-ups have been selected to participate in season 7 of La Maison des Startups LVMH, the accelerator programme to bring new services and innovative products to market for the luxury industry.


The six-month programme, located at Station F in Paris, aims to foster creativity and innovation while developing a community of individuals committed to designing tomorrow’s luxury. The accelerator was launched in April 2018 as a fast-track for start-ups to navigate the luxury universe, and it has led to more than 285 collaborations.


Participants in the accelerator will take part in demo-sessions and e-workshops, allowing the start-ups to pitch LVMH and its fashion houses to work on industry-specific innovation needs that impact all business sectors at LVMH, from fashion and leather goods to perfumes and cosmetics, watches and jewellery, wines and spirits, selective retailing, hospitality, and media.


Season 7 of La Maison des Startups LVMH features 23 global start-ups, selected to work with LVMH’s Maisons on six strategic topics: 3D and virtual product experience, omnichannel and retail, employee experience and CSR, operations and manufacturing excellence, media and brand awareness, and sustainability.


Since the launch of the program, La Maison des Startups has led to over 285 collaborations between startups and Maisons. With Replika, Sephora turned customer and sales associates into brand ambassadors online. With Urb-it, Moët Hennessy launched an eco-friendly last-mile luxury delivery service of fresh bottles in the Paris region. With Orbis, Zenith displayed state-of-the-art product presentations with holographic technology in Zenith boutiques worldwide. And many more



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